While on the Boston Bruins official website this morning (the first morning of fall), the right sidebar ad showed me the following:
“Bruins Beach Wear.”
I’m not going to complain about the fact that there is a Bruins bikini. I don’t really have a problem with that – if it sells (and after this Stanley Cup season, I bet you it does), then go ahead and sell it.
But…it’s September 23rd. If I’m visiting the Boston Bruins website, odds are it’s not beach weather. In fact, if it’s NHL preseason time in Boston, the odds are that you will not be wearing any beach gear for a good six months (unless you’re going on a warm weather vacation, but in this economy, how many people are? I know I’m not.) The NHL Shop is advertising beach wear at the same time Starbucks has broken out the Pumpkin Spice Latte and I’ve already bought a bag of candy corn.
And yes, I do realize that that ad is most likely placed by analytics and is part of a rotation, and they probably haven’t switched out their summer rotation for their fall rotation of square sidebar ads. I forgive them, I really do. But the irony had to be pointed out.