Sports writer - Grant writer

Author: Kat (Page 13 of 89)

Thanks For The Memories, America East.

In January 2002, a girl who is five-foot-one on a good day became enamored with college basketball.

I had just arrived at Binghamton University after transferring from Ithaca College after having some grand “life realization” that I didn’t belong in sports media, but in education. (Life realizations made at age 19 should probably be taken with a grain of salt, but try telling 19 year old me that.) I decided to transfer to a state school because I knew any education career path included graduate school, and thus I needed to make better decisions about where I spent my Federal Student Loan money.

Transferring to any school mid-year is a lonelier endeavor than sitting alone in a movie theater watching a film on its last day at the second-run dollar theatre. Fortunately, I had mastered being alone from years of being the sports obsessed geek at a performing arts high school. What was free that I could spend my time doing around campus?

Watching Division I basketball.

Despite my swearing that I had left the sports geek 48 miles down New York’s Route 79 and was no longer going to entertain myself watching games or reading Sports Illustrated, I found myself attending games by myself at Binghamton’s West Gym. It was January, so the Division I Bearcats men’s basketball team was firmly in the thick of their first season in America East, playing University of New Hampshire, University of Albany, University of Vermont and, a school that would end up being a giant part of my future, Boston University.

The other BU had not been on my radar for undergrad because of its distance away, nor had it been on my radar to transfer to. But that first time Boston U. visited Binghamton U. in 2002, I sat there on the wooden bleachers and blindingly bright florescent lighting of the West Gym and thought, “Huh, I totally forgot they existed, but maybe I should look into them when it comes time for grad school.”

A lot of those style of thoughts came to me during that winter of basketball because I never sat with other students in the bleachers. I was too shy. I sat by myself and got lost in the play. My knowledge of college basketball had been limited to whatever I saw Syracuse do growing up, having lived an hour west of the Orange. A lot of my sitting by myself was me trying to teach myself aspects of the game I didn’t know, combined with trying to convince myself to not to give into the loneliness, drop out of college, jump on the next bus out of the rundown Front Street Greyhound station home to Rochester and just become a preschool dance teacher.

Not your typical basketball game thinking.

It was while watching Nick Billings (The Alaskan Giant and therefore, the most recognizable guy on the Binghamton campus) and his fellow Bearcats that winter that I realized my time loving sports wasn’t over. Maybe that decision made at the rolling hills of Ithaca was made in haste. Even if I wasn’t going to work in it, I could still enjoy watching it.

I didn’t get to as many games as I wanted the next two seasons because of the two jobs I had during my junior and senior years, but I always followed the team. I made sure to go to that last regular season home game my senior year, one of the first events at the still-construction-dust filled Events Center: B U. versus BU. I had received my graduate school admission to Boston University just weeks before, and barring Harvard’s decision (which turned out to be no), was headed there in May. And I wrote about that game in my then less than a year old blog, which I had started because I realized while in Binghamton that not only was I not done watching sports, I wasn’t done writing about them either.

So to wake up this morning and have the BUs now officially split – Boston U. a member of the Patriot League and Binghamton U, left in America East – feels all sorts of uneasy. I work at Boston U. now, and I knew the school was thinking of jumping years before they actually did. I work and hang out with people who despise America East because of many reasons, some valid (the ruling Boston U. ineligible to participate in postseason play after they declared their intention to move to the Patriot League) and some less so (that Boston U. is “too good” to play with those “not as classy” SUNY schools. And yes, someone has said that to my face, of which I had to answer, “I went to one of those SUNY schools you speak of,” and watch their face turn 16 shades of red.)

My reasons for missing America East may be purely nostalgia filled, which may make them less valid for the money and “keeping up appearances” filled nature of college sports. But there was always a little bit of poetic justice in the idea of state schools like Binghamton, Stony Brook and Vermont being equals on with the monolith Boston University has become on some plane. My undergrad could play with the big boy schools where one year of tuition equaled cost the price of my entire undergraduate education – and they could sometimes win.

My current iPhone background is a photo I screen-captured from the Internet feed of the America East basketball tournament of the two BU flags next to each other for the last time. I’ll miss the days of seeing my undergraduate flag displayed at the campus I now work, or the video boards at the gym and arena misspelling Binghamton. They were always a reminder of the time I made it through the loneliness of a new adventure and realized that maybe I wasn’t done with sports – as a fan, and eventually, as a member of the media.

Carpenter, Coyne Make US Women’s Hockey National Team

Women’s Hockey East will face the 2013-14 season without two of their superstars.

Harvard and US National Team head coach Katey Stone and her USA Hockey staff announced their picks for the US National Team Monday. The roster includes two impact players in Hockey East last season: Northeastern’s Kendall Coyne and Boston College’s Alex Carpenter. The current Harvard (ECAC) roster is represented by defenseman Michelle Picard. All three will train with the National Team and will not be available to play college hockey this upcoming season.

Selection camp invitees Emily Field (BC), Haley Skarupa (BC), Paige Savage (Northeastern) and Amanda Pelkey (UVM) did not make the roster and will be available to their college teams for 2013-14.

BC, Northeastern and Harvard’s coaches have been preparing for a while to play without Coyne, Carpenter and Picard this upcoming season – it was often mentioned in interviews throughout last season. While their absences may not be as big of a factor as they could be, it’s what those teams didn’t end up losing that could make a difference. Field and Skarupa availability to Boston College this season is great for the Eagles’ offense. Both finished with 29 assists last season, demonstrating their chemistry with their teammates. Field was one of BC’s most consistent contributors. Skarupa was a motivated spark plug on the ice, and finished the season second in the NCAA in freshman points.

Northeastern gets Savage back, and she should be able to come out of Coyne’s shadow after an up and down rookie campaign.

And for Vermont, Pelkey’s return gives them an experienced boost to their young roster, but the fact that BC and Northeastern will have some players they may have been expecting not to have may limit movement the growing Vermont program could have within the Hockey East ranks this upcoming season.

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Looking for more women’s college hockey news? I’ve been sharing instant thoughts and links via my Tumblr account, including quick thoughts on Merrimack’s Monday hiring of Erin Hamlen as their first women’s hockey coach.

Also, if you’re interested in looking back at Carpenter and Coyne’s 2012-13 seasons, the work I did for New England Hockey Journal last season should help.

Kudos To Those Who Show Us The Truth

This was originally on my Tumblr, but I liked it enough that I am posting it here.

Since the age of 12, I have been absolutely engrossed by television story lines where a romantic relationship ends in the crosshairs of a career and the responsibilities of life. From the writing off of the Vicky character on Full House where the character prioritized an anchor job over moving to San Francisco, to Dr. Lewis and Dr. Greene’s tearful recognition of the relationship that could have been on the train platform as Dr. Lewis moved to take care of family on ER, I have always found myself haunted by those scenes that expose the idea that despite the fairy tales we’ve been read, sometimes love doesn’t conquer all. Continue reading

Social With Impact: Crisis Management In Social Media

On June 18, 2013, I presented at the North by North Shore conference regarding crisis management in social media. Here is my slide deck:

If you attended my presentation, thank you! Below you will find the worksheet and some additional reading material.

Worksheet

Additional Links
“Inside HMV’s Twitter Disaster” LinkedIn

Crisis Response on Twitter: 3 Keys To The First Hour

Dunkin’ Donuts flap proves the power of social media and a cool head,PCWorld

Best Practices for Managing Six Social Media Threats, Visible Technologies

If you would like to chat further about crisis management in social media, please contact me via Twitter (@sportsgirlkat) or email me. There remains so much for all of us to learn about the topic, so I am eager to discuss it with others.

 

 

Everything I Know About Marketing I Learned From My Dance Studio

Before I dreamt of becoming a sports writer, I fully intended on being a dance teacher and owning a dance studio. Not necessarily because I loved the idea of teaching dance, though I didn’t mind that aspect of the job. It was because I loved the idea of owning a dance studio and the marketing that came with it.

The flyers. The newsletters to families. The program. The Yellow Pages ad. The registration forms. All I wanted to do was own my own dance studio so I could create all of that for myself.

My interest stemmed from my own dance teacher, who was a savvy marketer, though I didn’t realize it as a child. I joined my dance studio a year after it opened. I wanted to take gymnastics, but after years of hoping the tuition at Eastside Gymnastics might decrease, my parents gave up and signed me up for dance. They picked the studio with the crisp mid-1980s logo within walking distance of my house. That was a marketing success – there were other studios in walking distance, but my mom saw the nice looking logo and sign every time she walked to the bank and registered me.

That logo – brush strokes of the studio name with certain letters made out of dancers (not in a cheesy way) – was on every piece of paper you ever received. It was the full width header on every registration form, class schedule, costume invoice, nursing home show agenda, and newsletter. This was my first real memory of a branding campaign. All the older dancers had dance bags and shirts with the logo, and immediately, eight year old me wanted one. I went without both, because my parents could barely afford tuition as it was.

My mother was an active Yellow Pages reader, and I followed suit.  A few weeks into my dance career, I decided to page through “Dance Studios” in the Yellow Pages to scout the competition. In 1988, there were 5-6 pages of studio listings in the Rochester, NY Yellow Pages, but only a handful of studios had visual ads. While most of them looked cheesy, swirly and out of 1972, there was my studio, with the ever-present logo and a serif font. “Irondequoit’s Best Dance Studio,” it read. (Though the studio was technically in Rochester, if you walked ten feet behind the building, you were in Irondequoit.) Nothing about “turning your little girls into stars.” No cursive, pointe shoes or flowery anything. It was modern and smart looking.

Over the months, more of my dance teacher’s branding stuck. The older girls did a show in the Sibley’s store during the opening of Irondequoit Mall. Though I wasn’t dancing in it, I begged my mother to take me. The stage was the size of a postage stamp and carpeted (neither ideal), but all the teachers were in their branded t-shirts and had balloons with the studio name. The hundreds of passer by celebrating the mall’s opening saw the studio name. That wasn’t lost on me – I felt like a part of something impressive and important.

I loved dance, not so much because of the dancing, but because I loved watching what my dance teacher would do next to market the business. I saved every piece of paper she gave us in a folder in my kitchen and poured over every single one. By the end of my first year, I had a piece of notebook paper in that folder with logo designs and ads for my own fictitious studio.

A few years later, my dance teacher held a contest for the studio’s fifth anniversary. The studio would have an anniversary t-shirt, and us dancers could enter designs. I went to work immediately. I think I slaved over five or six possible entries, wanting to put everything I had learned from a branding perspective to work.

I turned in my design the day they were due. Our recital was split into halves – one half had an Annie theme, and the other had some star related theme. So ten year old me drew a wand with a star on top, with the recital name in script in the handle, and then Little Orphan Annie’s head peaking out of the star. Then there was a border with the logo and the recital date and time. If I saw it now, I’d probably cringe.

But I won.

My prize? One of the shirts hot off the press. I loved it, not just because I’m a competitive person, but because after a few years of attending the studio, it was the first t-shirt I owned with the beloved logo.

Fast forward to now. I’m obviously not a dance teacher (though I dance around my apartment and office when no one’s looking), and I don’t own a dance studio. But I’ve done publication design, branding and organizational communications in every job I’ve had. When a fellow student government member in college labeled me, “The Queen of Newsletters,” I thought back on my dance studio days and the newsletters I still saved in that folder. I design t-shirts for special events. I design websites. I write copy.

And it wasn’t just me my dance teacher’s marketing had a lasting impact on – it worked in general. The studio celebrates its 25th anniversary with their annual recital this weekend. The Rochester Yellow Pages are down to a page or two of studio listings, but somehow the studio has survived. Things have changed: there’s now a Facebook page that likes to embarrass alumni with Throwback Thursdays, and instead of newsletters and forms, there is a clean and clearly branded website with online registration. And that beloved brush script logo was retired a few years back.

While I never did open my own dance studio (though, like the 1980s, that dream could make a comeback), my dance years inspired the communications aspect of my career in ways I didn’t realize as a child. So happy anniversary and thank you, Denise.

 

 

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