I attended Monday’s Realtime conference in New York City, at which the NHL’s Director of Social Media Marketing and Strategy Michael DiLorenzo gave a case study on how the NHL approaches social media. Of course, it was easily the most entertaining moment of the day for mega sports fan me, but that aside, it was also an amazing presentation with a ton of information.
I’ll write up more about the NHL’s presentation and overall conference later (I am in charge of technical support for a new student orientation this week, so time is tight), but there was one ironic and timely point in it that I must share. DiLorenzo mentioned that one of the things they have struggled with is responding via their NHL Twitter account in the wake of disciplinary news: “No matter what the discipline department decides, we’re going to get tons of tweets that say ‘You’re wrong.”
